Introducing Blua Health App:
Your New Health & Wellness Solution by Bupa HK
Health and Good Life accessible at your fingertips
Client
Bupa HK
Project Duration
6 Months
Role
UX Strategy
UX Design
UI Design
Usability Testing
Deliverable
Information Architecture
User flow
Wire-flow
UI Mockup
Project Background
The Blua Health App aims to address the growing need for accessible health and wellness solutions in Hong Kong, where people often struggle to prioritise their well-being amidst hectic lifestyles. Many people lack the time, motivation, and resources to maintain a healthy lifestyle, leading to a disconnect between their digital lives and wellness practices. This application seeks to create everyday touch points that integrate health and wellness into users' routines, providing support and guidance through credible sources.
Business Objectives
User Engagement:
Develop a platform that actively engages users and encourages healthy behaviours through incentives and rewards
Market Differentiation:
Establish a unique position in the health and wellness market by providing innovative and accessible solutions
Health Promotion:
Foster a community focused on health and well-being, making it easier for users to access professional advice and resources
Problem:
Busy lifestyle make regular workouts a low priority
Growing Health Awareness:
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Rising awareness and interest in healthy living
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Driven by information about fitness, nutrition, and overall well-being
Busy Lifestyle:
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Many people juggle work, family, and social commitments
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Leading to limited time for exercise
Key Challenge:
Barriers to regular exercise
Time Constraints:
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People often prioritise work and personal responsibilities over fitness
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View exercise as a luxury, not a necessity
Inflexible Gym Hours:
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Traditional gym schedules may not align with users’ availability
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Makes it harder to commit to regular workouts
Solution:
Incentivize healthy behaviours to encourage healthy lifestyle in high frequency
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Through daily activities like walking, drinking water, and eating vegetables
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Health & Wellness Challenge helps users build healthy habits
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The app provides preset challenge goals
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Users can customise higher goals to push themselves further
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Share their achievements with friends to encourage or compete with one another
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After completing tasks, users can earn points to exchange for attractive rewards
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Display widgets on the Home screen
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Remind users of their daily mission progress
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Encourage them to persist with their missions
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Smart approach to enhance user engagement
Problem:
The quest for quick health solutions
Desire for Quick Fixes:
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Many people priorities immediate results over long-term health benefits
Sustained Commitment Challenges:
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Despite initial enthusiasm
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Maintaining a healthy lifestyle proves difficult for many
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Leading to cycles of motivation and disappointment
Key Challenge:
Barriers to achieving fitness goals
Unrealistic Expectations:
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Many people set unattainable goals
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When results are not immediate
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Leading to frustration and feelings of failure
Lack of Knowledge:
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Insufficient understanding of fitness can result in poor choices
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Making it harder to sustain healthy habits
Solution:
Provide credible source of health and wellness tips and guides
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AI-Based Fitness Coach guides users through exercises
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Detect users’ movements
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Analyzes exercise accuracy in real-time
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Helps users perform exercises correctly at home
Problem:
The quest for quick The need for quick and accessible health assessments health solutions
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Struggle to monitor health regularly
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Busy lifestyle limit regular health assessments
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Traditional methods can be complicated and cumbersome
Key Challenge:
Barriers to regular health monitoring
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People often lack tools and knowledge for regular health check-ups
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Leads to missed opportunities for early intervention and health management
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Conventional methods can be time-consuming
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Professional assistance is not always accessible
Solution:
Innovative health monitoring with AI Healthshot
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Quickly assess physical and mental health in just 30 seconds, anywhere
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Offers real-time feedback and insights
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Encourages users to take charge of their health
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Provides easy and engaging methods
Problem:
The need for convenient access to medications
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Transportation problems complicate access
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Long waiting time at the clinic
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In-person visits to pharmacies can be a hassle
Key Challenge:
Barriers to efficient medications access
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Traditional pharmacy visits can be time-consuming and inconvenient
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Mobility issues make access more difficult for some people
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Busy schedules add to the challenge of obtaining medications
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Delayed access to essential medications can hinder treatment adherence
Solution:
Simplifying health management with e-Pharmacy
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Allows users to order medications through the app
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Provides real-time notifications tracking orders from placement to delivery
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Users can have medications delivered directly to their homes
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Enhances the overall pharmacy experience
Result
The Blua Health App project achieved significant outcomes aligned with its business objectives. Through user engagement strategies and innovative features, we successfully:
~3 million health task completions
The app recorded an impressive total of 3 million health task completions within its first year, reflecting high user engagement and commitment to healthier lifestyles.
~15% increase in e-Pharmacy users
The number of customers utilising the e-pharmacy feature increased by 15%, demonstrating the app's effectiveness in simplifying access to medications.
Conclusion
In conclusion, the Blua Health App not only addressed the significant health challenges faced by users in Hong Kong but also exceeded initial business objectives. The combination of engaging features and user-friendly design led to substantial user participation and improved health management. This project highlights the effectiveness of a user-centred design approach in creating impactful health solutions. Moving forward, leveraging user feedback will be crucial for ongoing enhancements and sustaining engagement within the community.